Objective: To present the company, its mission, vision, values, and history.

Usage: Brand building, presentation to new clients, investors, or partners.

Format: Generally well-produced, with a script that includes images of the company in operation, testimonials from leaders and employees, and scenes of the corporate environment.

Objective: To engage employees and share important information.

Usage: Announcements of changes, goals, financial results, motivational campaigns.

Format: Dynamic, sometimes informal, focused on clarity and team engagement.

Objective: To promote products, services, or the company's brand.

Usage: Advertising campaigns, social media, television, events.

Format: Creative, emotional, or informative, depending on the target audience.

Objective: To highlight the features and benefits of new products or services.

Usage: Trade fairs, launch events, social media.

Format: Focused on differentiators, with practical demonstrations and persuasive language.

Objective: To build credibility through the experiences of clients, partners, or employees.

Usage: Websites, presentations, social media.

Format: Simple, with a focus on authenticity.

Objective: To attract and engage attention on social media.

Usage: Branding campaigns, promotions, audience interaction.

Format: Short, visually appealing, and adapted to the format of each platform (Reels, Stories, etc.).

Objective: To support presentations or provide entertainment at events.

Usage: Conferences, trade fairs, conventions, campaign launches.

Format: Inspiring, informative, or emotionally impactful videos.